Supercharge your career and kickstart your journey towards passive income with Digital Marketing, SEO, and Blogging.
Course Duration: 3-4 Months
Class Schedule: 2 Days a Week (Saturday, Sunday)
Location: EXOSH, Chowk Sarwar Shaheed
Course Description:
Digital Marketing With SEO & Blogging is an intensive course designed to equip you with the knowledge and skills necessary to establish your passive income stream.
This course empowers you with the tools and techniques to bring your online earning vision via Digital Marketing to life using SEO & Blogging principles.
Learning Method
This course offers in-person classroom training taught by an experienced mentor with over 18 years of experience in SEO and Blogging.
Classes are held at Experts Online Skills Hub (EXOSH), located at Kot Addu Road, Chowk Sarwar Shaheed (Chowk Munda).
This course is entirely mentor-led and face-to-face; we do not currently offer online training. Course timings will be determined based on available slots.
Course Modules:
Module 1: Niche and Keyword Research
Learn how to identify profitable niches and keywords
Understand user intent for different keywords
Use of industry-leading tools such as SEMrush, and Ahrefs
Website planning and goal setting
Module 2: Keyword Grouping
Understand the search intent behind each keyword group
Identifying relevant keywords based on search volume, competition, and relevance to your niche
Cluster Formation or grouping related keywords together based on intent or topic.
Prioritization of keyword groups based on their potential, ease of ranking, and alignment with your niche
Understanding semantic SEO & NLP
Module 3: Content Creation and Optimization
Image selection, editing, and optimization for the web
Writing content to meet user intent
Understanding Topical Authority and how to establish it for your niche.
Correct use of headings, fonts and font sizes
Methodologies to use AI for content writing
Color theory and selection of the right colors for your content
Module 4: Web Designing & Deployment
Essential web designing skills using platforms like WordPress.
Understand the principles of responsive design
Color theory and its application in web design
Typography: Choosing fonts and styling text for readability
Layout and composition: Grids, spacing, visual hierarchy
User Experience (UX) Fundamentals: navigation and user flows
Understanding mobile-first design
Responsive design tools within your website builder
Testing your website for cross-device compatibility
Domain registration and website publishing
Module 5: On-Page SEO
Optimizing your website’s on-page elements
Enhance website ranking on search engine results pages (SERPs)
Keyword placement, meta tags, header optimization
Internal linking, and content optimization strategies
Understanding anchor text and its relevance in link building
XML sitemaps, and site speed optimization
Effective Link Building Strategies
Content Marketing for Off-Page SEO
Role of social signals in off-page optimization
Module 8: Monetization Strategies
Introduction to display advertising and ad networks
Finding profitable affiliate programs and products to promote
Understanding sponsored content and guest blogging
Setting up an online store or marketplace on your website
Alternative content monetization methods
Prerequisites:
Basic computer proficiency and English language understanding.
Course Project:
Identify at least one profitable niche and build a multi-page website using WordPress. Optimize the content, perform on-page, off-page, and technical SEO to rank in google SERP.
You will be able to:
Understand the fundamentals of Search Engine Optimization (SEO)
Implement effective keyword research strategies to identify profitable niches
Drive organic traffic to your blog or website
Understand and apply fundamental design principles to web projects
Optimize your blog content and structure to improve search engine visibility and ranking
Monetize your blog through various strategies such as affiliate marketing, sponsored content, and ad placements.
This course is ideal for:
Beginners looking to start their journey in blogging and online content creation
Digital marketers and SEO professionals aiming to deepen their understanding of niche blogging and SEO strategies
Entrepreneurs and small business owners interested in leveraging blogging as a cost-effective marketing tool to promote their products or services
Anyone passionate about a particular niche or topic and eager to share their knowledge and expertise with a broader audience through blogging
Qasim Jawad is a seasoned SEO and Blogging expert with over 18 years of experience in the field. Known for his ability to simplify complex concepts, he delivers practical and actionable training sessions tailored to diverse audiences. Along with expertise in Online Ventures, Qasim also holds degrees in Chemical Engineering and an MBA which brings a unique blend of technical acumen and business insights to his instructional approach.
